Strategic - Visual Strategy

  • futureSME tools for Visual Strategy

  • What is it?

    Visual strategy provides a simple and visual process to enable SMEs to formulate, communicate and implement a coherent strategy for its business. Visual strategy is about understanding: 

    • Where your business is now 
    • Where it wants to go (vision) 
    • How it is going to get there (action plans and projects) 
    • How you are going to measure progress towards achieving goals (KPIs) 

    It engages employees in these strategic conversations.

  • Why is it important?

    • Helps your company shape the future rather than reacting to changes
    • Develops clear objectives, action plans and metrics for departments and processes
    • Strategy gets accepted by employees and fosters innovation and continuous business development.

  • How do I use it in my business?

    You can modify visual strategy boards according to your company needs; they are your living documents. We recommend that you have your regular management meetings in front of your visual strategy board. 

     To develop a visual strategy for your organisation:

    Resources Step 1

    Develop your vision using visual aids and define your mission and values.

    Resources Step 2

    Create your business model using the Business Model Canvas.

    Resources Step 3

    Determine the strengths and weaknesses of your business model.

    Resources Step 4

    Analyse external opportunities and threats facing your organisation.

    Resources Step 5

    Develop your visual strategy map, including goals, strategies and lines of action.

    Resources Step 6

    Define the strategic KPIs to monitor progress.

    Resources Step 7

    Regularly review your visual strategy wall using continuous external scanning and internal analysis.


Watch this clip describing how to foster employee engagement through visualising your strategy.

Marie Clifford of ATC endorses futureSME

A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

 Case Study:

Visual Strategy Implementation in Houston Bottling and Co-pack Ltd