futuresme - supporting SMEs to achieve sustained profitability and growth

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Value Propositions

Value Propositions

Author/Source: Strathclyde University

Format: PowerPoint Presentation

Cost: FREE


Customers perceive value in brand/image, total care and total service, quality, performance, good value for money, and new/ innovative products. Customers demand value for their money, but they also look for 'satisfaction of their expectations'.

The creation of mutual value for both the organisation and customers is reflected in the value propositions.

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